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Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.
Enabled with this new revenue stream for strippers, the strip club industry went through a period of extreme growth during the 1980s.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.
The girls don’t need anybody." Once viewed as a small niche in the world of adult entertainment, camming today has become "the engine of the porn industry", according to Alec Helmy, the publisher of XBIZ, a sex-trade industry journal. Theresa Senft herself became a camgirl for a year while doing four years of research for her 2008 book entitled, Camgirls: Celebrity and Community in the Age of Social Networks.
Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.
Some fans communicate multiple times a day with models through social media.The decentralized business model of camming has upended the pornography industry in multiple ways.Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.Additionally, the pornographic film industry used to be male-dominated except for the performers.But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.
In private chat rooms, viewers pay by the minute for a private show.